Baby Apparel

+12.4% organic sales in the slowest season

A well-known baby apparel brand thought it had a sales problem. It had a seasonality problem.

The situation

A well-known baby apparel brand believed it had a sales problem. The data showed a seasonality problem it could solve.

What we did

Treated the slow season as the problem to solve, ran a discount and Best Deal against it, and helped shape new products built to sell.

What happened

Measured week over week (Apr 18 to 24 vs Apr 25 to May 1, 2026): total sales +12.1%, organic sales +12.4%, ACOS down from 26.7% to 25.1%, TACOS down from 13.9% to 13.0%, conversion rate up from 19.1% to 21.1%.

The evidence

Discount impact report comparing Apr 18 to 24 with Apr 25 to May 1, 2026: total sales $25,348, up 12.1%, organic sales $12,241, up 12.4% — Before/after discount impact analysis

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