$900 a day to $6,000+ a day in one month

A 20-year-old family-owned track and field brand, stuck at $900 a day. #1 and #2 in Most Wished For and 11x to 15x blended ROAS after the relaunch.

The situation

4THROWS makes competition javelins, a narrow niche. A 20-year-old family-owned brand, its account sat at around $900 a day and would not move. The client’s read was that the products were too expensive and the plan was to go cheaper.

What we did

Went the other way. We brought the Japanese and Swedish javelins every serious thrower already trusts onto the same shelf, so a $250 javelin stood next to a $900 one and became the reasonable choice. Then a full rebuild of paid search and full-funnel strategy, followed by COGS and P&L work, a redesigned line and adjacent categories.

What happened

#1 and #2 at the same time in Most Wished For (Track & Field Javelins), #2 Best Seller in the category within a month of the relaunch, 11x to 15x blended ROAS across US and multi-country campaigns, $6,647 in sales in a single day. Today the catalog sells in five countries.

The evidence

Amazon Most Wished For chart in Track & Field Javelins with 4THROWS products in the first and second positions — #1 and #2, both 4THROWS, same category

Amazon Best Sellers chart in Track & Field Javelins with a 4THROWS javelin in second position — #2 Best Seller, one month after relaunch

Campaign Manager summary showing $356.46 spend, 18 orders and a 15.62 return on ad spend — 15.62x ROAS, multi-country campaign

Seller Central key metrics showing $6,647.38 in sales for the day — $6,647 in a single day

Campaign Manager chart from Feb 16 to Mar 18 showing spend, orders and impressions rising, with a 15.28 return on ad spend on Mar 17 — Spend and orders since the campaign began

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